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In this case, as my prototypical customers are college students in the Gainesville area who drink alcohol, I believe that it is pretty easy to know what to expect from this segment. First of all I got to begin with some demographics, In this case the product does not discriminate sex, the age of the potential customers will be between 21- 25 years old (legally speaking), the race will differ because here in Gainesville there is certain variety, however it is mostly white and african americans, and also there is a big hispanic influence. As college students, they are on the peak of their lives, experimenting new things, meeting new people, making new friends and in the majority of the cases having a really broad social life, always intending to have a lot of fun.
They have a lot of responsibilities that are mostly related with studying and working. In terms of money, their income is really low and they do not have a lot of buying power. Even though, they do not usually have to spend a lot of money because in most cases, all the money they earn or receive for their parents are just for them, they are usually not accountable for others. College students usually have a scooter or a car depending on how far they live from campus. They are really active, usually do exercise or practice sports. In the case of UF students, they are really passionate about their institutional identity and they love Gators and football in general. In football season they like to go to tailgates, watch Gators games and have fun. This segment specially likes to go out and party Downtown or Midtown because of the night activity of that areas during the weekends.
Dude this post is spot on about college students! Not only in Gainesville but all over the country at every college or University. Like you said it is all about having fun for them and that's true because that's all I want to do too (lol). When it comes to income, that is true as well. Not many of us have money left over or at all for things we need. It sucks that everything requires money but that's how the world works.
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